£750,000
investment comes
on stream at St Austell |

As
St Austell Brewery pressed the button on their new bottling
line they announced that they were 'bucking the trend' in
the Brewing industry with sales 25 percent up on their ales,
which was made even more memorable as on the same day the
British Beer and Pub Association (BBPA), reported beer sales
had slumped by 8% nationally.
Tribute
Ale has led the charge with sales up 33% in April 2009 compared
to last year. Tribute Ale now accounts for over 75% of the
brewery's output of 75,000 barrels a year.
St Austell's bottled beer sales have increased by 27% this
year. Some brands, such as Admiral's Ale, brewed to commemorate
the bi-centenary of the Battle of Trafalgar, increased a mighty
153 percent after it was voted the World's Best Bottled Beer
at the International Beer challenge. |
|

With the West
Country anticipating a great summer influx of holidaymakers this
year, their 169 pubs should benefit from the increase in footfall.
Coupled now with national distribution in Tesco's, and regional
distribution with other leading supermarkets, their investment could
not have come at a better time.
The turnaround
in St Austell's business coincided with the appointment of Roger
Ryman as Head Brewer, 10 years ago. At the age of 32, Roger was
probably the youngest H.B. of any national or regional brewery at
that time.
It would be
fair to say that the quality of their beer, prior to Roger's arrival,
was pretty average but in the past decade the awards have been coming
thick and fast as witnessed by all the certificates hanging on the
walls of the thriving Visitor Centre.
Roger's early
plans were fairly simple, first get the beer right, produce Ales
that both locals and holidaymakers want to drink, and success should
then follow.
In 1999, all
the beer that was bottled for St Austell, was contracted out to
a northern brewer. With new beers coming along, Roger and the team
recognised that there was not a 'family' of beer that would be recognisable.
With the move
to more bottle condition ales, Roger believed that the only way
to keep a tight control on all aspects of quality was to bottle
in-house. It was a case of keep asking the Board, until they eventually
say yes.
James Staughton,
the company Chairman and Managing Director, and the Board, were
naturally cautious about an investment that could approach the £1m
mark as the dark clouds were rolling in on the economy.
A lot of building
work had to be done at the site to accommodate the bottling line
and ancillary tanks and filters, coupled with a major training programme
for Roger's team who had little experience of bottling within the
brewery.
A number of
key appointments were made, Paul Bowley, as Bottling Manager, Clive
Nichols, Maintenance and Engineering Manager.
If
you get the chance to visit the Brewery, you cannot fail to notice
the tremendous camaraderie that is within Roger's team. Somebody
must have been smiling on them as in November 2000, just as the
Board approved the investment, Clouded Yellow won yet another award,
this time within the Tesco Beer Challenge, and as such this became
their first Nationally distributed beer.
To
celebrate, one success and the investment, Roger created new ale,
'Vintage Ale Smugglers' which will soon be bottled on the new line.
If ever a group
of people operate a 'can do' approach the St Austell team certainly
do it big time.
This
approach has led to the three main suppliers for the bottling line
supporting them to make sure that everything worked well for their
July 12th line start up.
Here Paul picks
up the story:
"Having got
the go-ahead to bring bottling to the brewery, we had two projects
to get on with straight away. Having had no bottling before, we
had to create a new hall, which wasn't too easy as the Brewery site
is on a fairly hefty slope. Clive took the lead with the architects
and builders as we had to create a virtualmezzanine floor, rebuild
the walls, ceilings and floors and make the bottling hall light
and airy and fit for purpose".
"Our
next challenge was our choice of bottling equipment",
Paul continued, "My
main objective was to evaluate and buy the best labeller and filler
bloc that we could afford, that we knew would last for many years,
this is why we approached Krones and their subsidiary company Kosme
UK.We evaluated other suppliers and have complete faith in the Kosme
team, the installation went without a hitch, delivery was on time
and we had filled bottles on the day we pressed the button. There
have been some very minor items on the snagging list, but the Kosme
UK team have been first class. From day one the output, of 5,000
bph, 500ml bottles, has been achieved so we are well pleased with
their co-operation and commitment to the project".
The line consists
of a Kosme low level bulk glass depalletiser, that sweep the OI
500 ml brown glass onto the slat band conveyors. The bottles pass
through on a pressurless combiner and head towards the Kosme Adhesive
three station labeller that applies clear SA Labels to the neck,
shoulder and full wraparound body. Exiting the labeller, a Domino
laser printer applies best before details.
The
bottles then pass to the 24:24:6 Kosme rinser/filler/crowner bloc
unit which has double pre-evacuation, water injection to make the
beer foam and a wash tunnel as the bottles exit the bloc unit. The
now filled, capped, and labelled bottles pass through a Mapex detection
system for missing crowns and underfill, supplied by M&A Packaging
of Malvern, towards the collation unit prior to the Cheops Thermopak
400T shrinkwrapper. Currently the trays are erected by hand and
the finished twelve bottle packs are manually palletised. A Matco
semiautomatic pallet stretch wrapper completes the bottling operation
which has four operatives on the line.
The Sterile
Filtration / Carbonation equipment was supplied by Moravek, from
the Czech Republic, who have gained a good reputation for quality
beer processing systems, with the Bright Beer tanks (vessels being
supplied and installed by Moeschle UK Limited as a direct contact
with the Brewery).
There
will be an official opening ceremony in late September, which will
give St Austell the chance to show their latest investments off
to local dignitaries, customers and suppliers. I have a feeling
that this is just the start of another very exciting period for
the Brewery. They have made a very sound investment, which should
allow them to fulfil all of their own bottling requirements and
allow them to do some contract bottling in the future, not only
for beer, but cider as well.
Richard
Portman, Managing Director and Cliff Salmons of Kosme UK are both
delighted with the way that the project has come together in such
a short space of time. It is the first complete beer line contract
for Kosme in the UK, working in conjunction with other suppliers,
and their colleagues at Krones UK, when they put the design concept
together.
Richard
and Cliff believe that there is a lot of scope for further investments
of this type with other regional brewers. The St Austell line at
5,000 b.p.h. is at the lower speed end of their supply offering.
Kosme could supply beer lines up to 12,000 b.p.h. on a similar basis
to this project. Should the higher speed be required the filler
bloc would of course be increased in size and the end of line would
incorporate a Kosme Flypack tray erector and shrinkwrapper and a
Kosme palletiser and automatic pallet stretchwrapper.
It
is always great to see a well thought out plan come to fruition,
Well Done to all concerned.

*Article
reproduced from International Bottler & Packer - September 2009
|